Over the past decade, MyAdvice has undergone an extraordinary transformation—one guided by a single, unwavering commitment: helping our clients achieve profitable growth. As the markets we serve have evolved, so have we. Today, we’re proud to reflect on how far we’ve come—and to share how our journey equips us to serve you better than ever.
From Directory Listings to Cutting-Edge Digital Solutions
When MyAdvice first started (as Advice Media), our mission was simple: make practices more visible online. Back in 2008, that meant creating directory websites that helped doctors and small businesses get found. But the world changed—fast. Google emerged as the dominant force in search, and the days of directory-driven traffic came to a close.
So we pivoted. By 2012, we had transformed into a true digital marketing agency, developing custom websites and introducing responsive technology before anyone else in our space. While others were still catching up, we were already redefining what it meant to have a strong digital presence.
A Pattern of Purposeful Reinvention
If there’s one lesson we’ve learned, it’s that standing still isn’t an option. Every few years, the landscape shifts. Search algorithms evolve. New technologies appear. Consumer behavior changes. And each time, we’ve embraced the challenge to grow smarter—not just bigger.
- In 2017, we moved beyond agency services to become a SaaS company, launching signature websites and bundling tools into our Power Suite.
- In 2021, we rebranded as MyAdvice and introduced the Pyramid of Success—an easy-to-understand framework for building a modern marketing strategy.
- Since 2022, more than 1,200 new clients have joined us on this journey.
Even as our offerings have expanded, the goal has stayed the same: help our clients achieve measurable results without added complexity.
More Than Marketing: A Partnership for Profitable Growth
One of the most important shifts in our thinking has been moving from a focus on activity to a focus on outcomes. Years ago, many agencies celebrated vanity metrics—website traffic, impressions, clicks. But over time, we realized that’s not enough.
Your business doesn’t grow just because you have a beautiful website or a thousand likes on social media. True growth means attracting qualified leads, converting them efficiently, and generating predictable revenue without ballooning your overhead.
That’s why we updated our mission statement to say:
“We make it easy to profitably grow your business.”
It’s not just about bringing people to your front door—it’s about walking through that door with you, helping you deliver better experiences, build loyalty, and maximize lifetime value.
Staying Close to What Matters
We’re proud of the technology we’ve built. From our Success Center platform to tools for managing reviews, social media, and paid campaigns, everything we offer today reflects years of listening to clients and adapting quickly.
But what makes MyAdvice different isn’t just software. It’s a mindset.
- We believe in transparency, so you can see exactly how your investment is performing.
- We believe in responsiveness, so when the market shifts, we pivot with you.
- And we believe in partnership, because your success is our success.
Throughout every transformation—whether it was reimagining our services or refining our messaging—we’ve stayed focused on one question: How can we deliver more value to our clients?
Looking Ahead
We’re in an era of unprecedented change, from the rise of generative AI to the way consumers discover, trust, and choose businesses. If the past is any indication, the next 5 years will bring more evolution, more innovation, and more opportunities to grow—together.
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”
—Antoine de Saint-Exupéry
Thank You for Being Part of Our Journey
Whether you’ve worked with us for years or you’re exploring how MyAdvice can support your growth, we’re grateful you’re here. If you’d like to learn more about how our solutions can help you drive measurable results, we’d love to connect.
Reach out to your marketing coach to see how we can help you grow profitably in 2025 and beyond. Not a MyAdvice client yet? Request a demo to see how MyAdvice can help you grow profitably.
