When you invest in paid search advertising, visibility is everything. You need to know what’s driving clicks, which keywords are performing, and where your marketing dollars are delivering the best return. But too often, practices and firms are forced to jump between different platforms, spreadsheets, and reports to piece together the full story.
That’s why MyAdvice created the SEM Power Dashboard—a streamlined PPC reporting dashboard that brings all your most important search insights together in one place. Whether you manage your own ads or partner with MyAdvice for campaign management, this new experience empowers you to track Google Ads results faster, easier, and with more confidence.
Let’s explore what makes this dashboard a game-changer for anyone serious about search marketing.
All Your SEM Performance Insights—On One Screen
The SEM Power Dashboard was designed around a simple idea: clarity fuels better decisions. Instead of toggling between endless tabs or waiting on monthly reports, you can now log into your Success Center and see an instant, up-to-date snapshot of your paid search performance.
Here’s what you’ll find:
- Live CPC and CPA Tiles
At the top of your dashboard, real-time Cost Per Click (CPC) and Cost Per Acquisition (CPA) tiles show you exactly how your campaigns are trending. Each metric automatically calculates month-over-month changes, so you can spot improvements or address issues before they impact your goals.
- Top Keywords Carousel
Curious which search terms are bringing in the most conversions? The Top Keywords panel ranks your highest-impact keywords for any date range you select. The dashboard analyzes all your search terms, then highlights the top five performers—so you know where to focus your budget and strategy.
- Campaign Drilldown Tables
Get granular with sortable tables that show every campaign’s performance at a glance. For each campaign, you’ll see:- Clicks
- Conversions
- Total spend
- CPC and CPA
- Human-readable ad names for quick reference And when you want to dive deeper, you can access the full keyword list for every profile—no extra exports required.
- Clicks
- Trend Charts You Can Toggle
Choose from daily, weekly, or monthly views to track clicks, conversions, and costs over time. These interactive charts make it easy to spot patterns and assess whether your strategy is moving in the right direction.
- Geo Lens Performance View
Location matters in search marketing. That’s why the dashboard includes a Geo Lens that visualizes performance by region. Simply hover over the map to see precise metrics by area—clicks, conversions, and spend are all at your fingertips. The paired table and interactive pins help you identify where your ads are making the biggest impact.
- Self-Serve Settings Hub
Connecting your Google Ads or Meta Ads account takes just seconds. From the same screen, you can manage settings, refresh your data, and keep everything synced automatically.
Why Clear Search Reporting Matters
Even the most sophisticated PPC strategy can lose momentum without clear, timely insights. When you can’t see what’s working—or what isn’t—it’s harder to make informed decisions.
With the SEM Power Dashboard, you don’t have to wonder whether your budget is being put to its best use. You’ll gain instant access to the details that matter most, so you can:
- Refine Your Keyword Strategy
See which search terms consistently drive conversions, and reallocate budget toward your top performers.
- Control Costs Proactively
Monitor live CPC and CPA trends to spot rising costs early and adjust bids or targeting before spending escalates.
- Identify Geographic Opportunities
Use location insights to tailor your campaigns to high-converting regions—and avoid wasting spend where results are weaker.
- Report on Results with Confidence
Whether you’re a business owner, marketing director, or practice manager, this search reporting dashboard gives you a single source of truth to measure and share progress.
Who Can Use the SEM Power Dashboard?
The SEM Power Dashboard was designed for maximum flexibility. If you’re already a MyAdvice PPC client, the dashboard automatically displays your campaign performance as soon as you log into your Success Center.
Not using MyAdvice for paid search yet? No problem. You can connect your Google Ads account directly through the Settings hub and start exploring your own results in minutes. Even if you manage your campaigns independently, you’ll benefit from consolidated reporting and intuitive visualizations.
Getting Started Is Simple
Ready to unlock a clearer view of your paid search campaigns? Getting started is fast and hassle-free:
- Log into your MyAdvice Success Center.
- Connect your Google Ads or Meta Ads account in just a few clicks.
- Explore your new SEM Power Dashboard to see real-time performance metrics, top keywords, and trend charts.
No more fragmented reporting. No more waiting weeks to see how your campaigns are performing. Just powerful PPC reporting tools that keep you informed and in control.
See Your Search Marketing Clearly
Search advertising shouldn’t be a guessing game. The SEM Power Dashboard puts actionable insights front and center—so you can spend smarter, optimize faster, and grow your business with confidence.
If you’re an existing MyAdvice client with PPC campaigns, log in today to explore your new dashboard inside the Success Center.
Considering a partner to help you get more from search marketing? Schedule a demo to see how MyAdvice combines expert strategy with the tools you need to track Google Ads results in real time.
