Your website is one of the most important investments you can make in your business, but even a perfect website is functionally useless if nobody can find it.
Even if your law firm relies solely on referrals from other lawyers and previous clients, those referrals are still likely searching for you on the Internet. Connecting these searchers with your legal website is the ultimate goal of search engine optimization (SEO).
The best SEO for lawyers is a strategy that understands what people are looking for (and why they're looking for it), and positions your website to answer their questions and solve their problems. It also involves optimizing the technical assets on the backend of your site so that search engines can crawl your website effectively.
What Is Legal SEO?
SEO for lawyers requires knowledge of content marketing and web development on top of the knowledge required to create and run a successful SEO strategy.
Here are the components of a successful legal SEO strategy, based on the factors search engines use to rank websites.
Keyword Research
Which queries are your clients using to research and compare attorneys? How are your users landing on your website? Keyword research answers these questions, which helps you understand what your users are looking for on your site and what your content should include.
On-Page Optimizations
Of course, keyword research doesn't do much good unless its implemented on your site. On-page SEO optimizations incorporate high value keywords into websites. Done well, on-page SEO is seamlessly incorporated into a website's overall structure and page content.
Schema Markup
Humans use words to convey meaning, but search engines use schema. These markups identify all kinds of content – including legal services. It doesn't stop there, however, as schema can identify website content like business hours, price range, and address.
Link Building
The process of linkbuilding involves increasing your site's backlinks. As the name suggests, backlinks are the websites that link back to your website. High quality backlinks convey to Google that your site is trustworthy and will subsequently rank it higher. Low quality backlinks, however, can negatively impact your website's performance.
Content Optimizations
As the name suggests, this involves optimizing the content you already have on your website. In some cases, content optimizations can require complete rewrites.
New Content
In the interest of serving search results that are relevant and not outdated, search engines tend to reward sites that post new content regularly. Legal blogs are an excellent way to keep your website content regularly updated.
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Why Does My Law Firm Need a Website Optimized for Search Engines and Conversions?
Search engines are constantly changing their algorithms, which means new requirements for websites. Chasing this moving target can be frustrating. Here are a few of the ranking factors that your site can impact:
- the loading speeds of your site and pages
- your site's security certificate
- the way your site displays on different devices and browsers
- accessibility for disabled users
Let's change the search engine optimization game.
We enjoy building success stories, as we believe that your prosperity is an indicator of our success. At MyAdvice, we love to see your business grow. We’ve been on this journey with thousands of businesses across hundreds of specialties, and we love working with legal practices like yours.
No matter what your budget, the size of your company, or the level of experience you have with SEO, we have a package option that will meet your needs. Set up a demo with one of our SEO specialists, and you'll get a free audit of your website and a complete breakdown of the ways we can help you grow your practice.
