Medical Spa & Medspa Digital Marketing Company
This guide examines 6 unique medical spa digital marketing channels. The goal is simple — give you the advice you are looking for to drive more patients to your medical spa business.
The Ultimate Guide to Medical Spa Marketing
Whether you call it a Medical Spa, a MediSpa, or a Med Spa, the medical spa industry is a growing area of the aesthetic industry. Your med spa could be a new business. It could be an offshoot of a plastic surgery office. Or you could have been offering many of these non-surgical treatments long before anyone used the term medical spa. Regardless, getting the word out about your medical spa can seem daunting. For the best ROI, your med spa needs a strong digital presence to help it grow. These examples and strategies ensure you have a steady stream of returning and new patients entering your front door.
Digital Marketing for Medical Spas
Today, if your med spa isn't engaged in the digital marketing world, your competitors are probably burying you. Digital marketing involves building a strong internet presence. This all starts with your med spa website, which people can find easily. From there, your digital marketing extends through active social media pages, a strong online reputation, and accurate directory listings across the web. Making an impact online is sure to positively impact your med spa, bottom line.
Plastic Surgery Website Design
WHY IT MATTERS
of users' mistrust of a medical website is directly related to web design elements.
Your medical spa website is really your calling card. It's the place where new patients are first introduced to your practice, and it's where they will draw their first impressions. You want to be sure to showcase your treatments, your skilled staff, and the aesthetics of your med spa to separate you from your competitors. Your website needs to function seamlessly on all devices from phones to laptops, clearly convey your med spa brand in the digital world, and make it simple for a patient to instantly contact your office whether they have a question or want to schedule an appointment. Of course, a great med spa website is nothing without reliable, fast web hosting.
There are lots of digital marketing firms out there that can market spas, but you should trust your online medical spa marketing to a company that has specific experience in the industry. You want an agency that understands different conversion strategies for the med spa sector of the aesthetic world. And your med spa website should have certain design features — before and after galleries, animations of procedures, med spa blogging, and strong calls to action to help patients move from curious interest to making an appointment. Working with MyAdvice brings you more than 20 years of experience in the medical spa marketing world.
Test if your medical spa site is mobile responsive.
Essential medical spa website design elements:
- Mobile Responsive
- Clearly Branded
- Conversion Focused
#SliceOfAdvice
Quick tips and tricks on website design and digital marketing basics.
Medical Spa Search Engine Optimization (SEO)
WHY IT MATTERS
of all traffic from the average Google search goes to results on page one.
The goal of every search engine is simple — deliver happy searchers. They want searchers to end up with relevant returns as quickly as possible. Google weighs various factors to determine if your website is relevant to what searchers are looking for, whether your website is trustworthy, and if it deserves a high ranking in organic search returns. SEO for medical spas involves optimizing your website to rank highly for search terms that match the treatments and procedures you specialize in. It means answering the questions people have about various med spa procedures, and building trust with prospective patients and clients before they ever step foot in your business.
5 Key Strategies to Med Spa SEO Success
- Content Optimization
- Link Building
- Site Structure
- Local Directories
- Website Technology
Local Medical Spa Directory Listings
WHY IT MATTERS
of consumers who perform a local search ultimately visit a store within 5 miles of their current location.
Local search is an important part of a medical spa marketing strategy, but you'd be amazed at the sheer number of online directories out there. Checking each one and making sure your med spa information is consistent is not the best use of your time or that of your employees. Yet, inconsistency across listings confuses search engines; they assume different listings mean different businesses. Having accurate NAP information — name, address, and phone — ensures that search engines and patients have correct information. This consistency across the web instills trust, helps bring patients to your medical spa, and is crucial in your SEO marketing.
Your med spa needs to work with a digital marketing firm that can handle your directory and business listings too, making sure they are consistent and you don't need to worry about them.
Keep your NAP information accurate:
- Name
- Address
- Phone
Managing Reviews for Your Medical Spa Practice
WHY IT MATTERS
of consumers trust online reviews as much as personal recommendations.
Online reviews have become crucial in all business, and medical spa marketing is certainly included. You need positive reviews to convert curious website users to new patients. In the aesthetic world, reviews are often the first impression point a potential patient has with your practice. Plus, you can respond to online reviews for free, which gives you a chance for engagement without a dollar spent. Generating and responding to reviews needs to be a standardized routine in your medical spa front office. But it's hard to be ever vigilant and know when a new review has been posted and needs a response.
Your digital marketing firm needs reputation management software that alerts you when a new review is posted. This software also needs to help you generate reviews from your happy patients. MyAdvice has review and online reputation management software that does all of that, and then some.
Top Review Sources for Medical Spas
- Google My Business Profile
- Yelp
WHY IT MATTERS
of people say social media affects their choice of doctor, hospital, or medical facility
Social media has evolved from a peer-to-peer network to a necessity for every med spa. For many potential patients, how they view your social media presence affects whether they become actual patients. Social media can help build trust and allows patients to connect on a more personal level with your med spa and your entire staff.
But regular posting is necessary for social media engagement, and that can be difficult for your medical spa marketing staff to keep up with. It's worth considering having an agency handle your social media profiles and regular posting to take the burden off your staff and keep your social media visitors engaged.
Regardless of your personal views on social media, we recommend your medical spa has a social media profile and that you have a clearly defined process for posting personalized content consistently. This can be an area where your digital marketing agency can really help. Otherwise, your practice's social media pages can languish with content that is months old. That's a recipe for your visitors becoming former visitors.
MyAdvice's social media tool can help you schedule and plan your social media posts, as well as give you a library of content to choose from to make social media easy for you and your staff. We have incorporated AI into the tool so that it can create post captions for you, taking a lot of the legwork out of managing your social media account.
Tips to improve your social media:
- Consistency is key
- Engage with your patients
- Define your target demographics
Search Engine Marketing (SEM) for Med Spas
WHY IT MATTERS
of people say paid search ads make it easier to find the information they are seeking on a website or a search engine.
As Google and Bing make organic search more challenging by continually giving paid search more prominence on search engine results pages, paid search advertising needs to be a part of your medical spa marketing marketing plan. Pay-per-click advertising has that moniker because your medical spa only pays when a user clicks on your ad and is directed instantly to your website. Advertising in paid search is very cost effective, as you're only paying when a user hits your site.
That's where robust, engaging content and beautiful website design come in, keeping a curious visitor on your site and encouraging that person to push deeper into the pages. This increases your ROI. There are different SEM ad types, and they require different strategies to optimize your ads to generate leads. That's why you need a med spa marketing firm to manage your SEM.
The two most common search engine advertisements for med spas are text ads (the paid advertising that shows up at the top of a search engine results page) and display ads (ads on the right side or across the entire top of regular webpages). Unlike text ads on top of search engine results pages, display ads show up on pages of websites, which means you have control over them and can set the parameters.
Setting your SEM campaigns and budgets involves first setting your overall SEO strategy. This optimizes your website to ensure your budget is efficient and your ad quality scores are high.
Ad Quality Score Factors
- Maximum bid amount
- The click-through rate (CTR) of your ad
- The relevance of each keyword to its ad group
- Landing page quality and relevance
- The relevance of your ad text
- Your historical AdWords account performance and site engagement
Shine online.
If you seek answers and help with the items listed above, you’re in the right place. We can help move your medical spa to the next level with our digital marketing services. For over 20 years, we’ve been building the healthcare industry’s most beautiful websites and optimizing them for search.
Schedule a 30-minute GROW consultation and we’ll work with you to create the roadmap – and show you how we can help you get there.
Social Media Marketing for Med Spas