Here are 14 questions dental practice owners are asking about how to make organic social media work for them.
1. What’s our main goal on social media?
Clarify whether your aim is to attract new patients, nurture trust with current ones, spotlight your team, or become known in your local community.
2. Which platforms make sense for us?
- Facebook is essential—97% of dentists use it, and around 36–70% of patients find dentists via social media
- Instagram is ideal for showcasing transformations and practice ambiance
- YouTube and TikTok are emerging for educational and behind-the-scenes content .
- Don’t forget Google Business Profile—it drives trust and local visibility
3. How often should we post and follow a content plan?
Maintain a 3–5 times/week posting cadence, map content around awareness days, and balance evergreen and local content .
4. What kinds of content resonate most?
- Educational posts (tips, myth busting)
- Before & afters with signed release
- Testimonials, team intros, BTS photos
5. How do we handle patient photos/testimonials ethically?
Always get written consent for any patient transformations or identifying info .
6. How can we humanize our practice?
Feature “Day in the Life,” staff spotlights, community events, and candid team moments to build connection .
7. Are hashtags useful?
Yes—combine broad tags (#DentalHealth) with local/geographic tags (#CityDentist) to enhance discovery.
8. How quickly should we respond to messages/comments?
Timely engagement is crucial—people expect fast replies. Ignoring them can cost you appointments
9. Should we include interactive features like polls or live Q&A?
Absolutely! Instagram/Facebook Stories, polls, and live sessions foster connection and boost engagement
10. What tools help manage social media effectively?
Use content calendars and platforms like Hootsuite or Flick for planning, analytics, graphic creation, and hashtag optimization
11. What KPIs should we monitor?
- Engagement rate (likes, comments, shares)
- Follower growth
- Appointment bookings linked to posts
- Message response time & volume
12. How do we stay consistent without burning out?
Schedule posts in batches, assign social duties to staff, or consider outsourcing to streamline the process
13. Should we stick to organic content or add paid promotion?
Organic builds trust—but paid ads are essential for wider reach and attracting new patients
14. What are common pitfalls to avoid?
- Random, inconsistent posting
- Ignoring messages/comments
- Relying solely on organic with no paid amplification
Final Takeaway
Dentists are asking smart questions—and out-performing practices are those that:
- Define their social media purpose clearly.
- Choose the right mix of platforms (Facebook, Instagram, YouTube/TikTok, Google Business).
- Post with a consistent content plan combining education, human elements, and patient stories.
- Prioritize ethics and consistency—secure consents, maintain engagement, and avoid reactive posting.
- Blend organic and paid efforts to maximize visibility and trust.
If all of this feels overwhelming, the Success Center has your back.
We know most dental teams don’t have time to post daily, respond instantly, or design graphics on the fly. That’s why the MyAdvice Success Center includes built-in social media tools that simplify your entire workflow:
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Prebuilt content plans tailored for dental practices — no more guesswork.
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AI-generated captions that stay on-brand, educational, and engagement-ready.
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Auto-publishing to Facebook, Instagram, and Google Business Profile — from one place.
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Performance insights that show what’s working (and what’s not) in plain English.
You stay visible, relevant, and consistent — without burning out your staff or outsourcing to strangers.
With the Success Center, you don’t have to do social. You just have to approve it.
