Orthopedic Practice Growth — Powered by the Success Center
Running a successful orthopedic practice today means more than providing excellent surgical outcomes — it requires building a trusted presence that convinces patients to choose you for life-changing procedures. From knee replacements to sports injury care, your practice depends on attracting the right patients, earning their confidence, and converting them into scheduled cases.
The Ultimate Guide to Orthopedic Practice Growth
Are you maximizing the impact of your efforts?
The MyAdvice Success Center helps orthopedic practices do just that. It’s not just marketing — it’s an AI-powered growth system that integrates your website, search visibility, reviews, and outreach into one platform. The result: more high-value procedures, more efficient operations, and stronger long-term profitability.
Orthopedic Marketing Essentials
1 | Get online.
Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website.
WHY IT MATTERS
of people make judgements about a company's credibility based on its web design.
Source: Forbes
Your website is often the first point of contact for a patient deciding where to go for joint surgery or sports medicine treatment. That decision hinges on whether your digital presence conveys authority, modern expertise, and trust.
Website Design and Development For Orthopedics
The Success Center ensures your orthopedic website is more than a brochure — it’s fast, professional, and designed to convert consultations. It becomes the digital extension of your practice, guiding patients from research to booked procedures.
What's Included:
- Mobile-friendly, fast-loading websites that showcase your surgeons and specialties
- Procedure-focused content (joint replacement, minimally invasive techniques, sports injury treatment)
- Online forms, appointment scheduling, and chat for seamless patient engagement
- Ongoing monitoring, security, and updates — so your site is always optimized
Orthopedic Marketing Essentials
2 | Get found
Patients researching knee replacements, rotator cuff repair, or ACL surgery often start online. If your practice doesn’t show up in those searches, your competitors capture that demand.
The Success Center uses search optimization, not just SEO, to ensure your orthopedic practice appears in Google, AI assistants, and local maps when patients are actively searching for your services.
What's Included:
- Local SEO to claim and optimize your Google Business Profile
- Directory listing management across 50+ platforms for accuracy and trust
- Procedure-based blog content answering high-value questions (“What’s recovery like after a hip replacement?”)
- Technical optimization (site speed, schema, metadata) for AI and search visibility
We don’t just help you rank — we help you get chosen for life-changing procedures.
Orthopedic Marketing Essentials
3 | Manage your reputation.
WHY IT MATTERS
of people’s purchasing decisions are impacted by reviews.
Source: Podium
of consumers trust online reviews as much as personal recommendations.
Source: Forbes
Choosing an orthopedic surgeon is one of the most trust-heavy healthcare decisions a patient will ever make. Reviews play a critical role in that decision, influencing both patients and search engines.
The Success Center automates review requests, manages HIPAA-compliant responses, and consolidates your reputation into one platform — making it easy to build trust at scale.
What's Included
- Automated review requests after consults and procedures
- AI-generated, HIPAA-safe review responses
- Alerts for negative sentiment with recommended next steps
- Dashboard tracking review growth and reputation trends
The stronger your reputation, the more confidently patients commit to surgery.
Orthopedic Marketing Essentials
4 | Expand your reach.
WHY IT MATTERS
of the population utilizes social media platforms.
Source: Pew Research
Patients exploring surgical options don’t just rely on Google — they also scroll social media and notice paid ads. With the Success Center, your outreach is built into the same system that powers your site, reviews, and search — so every channel works together.
Social Media
- Share surgeon expertise, recovery stories, and community involvement
- Pre-built orthopedic-specific content templates
- Calendar planner and AI-assisted captions to stay consistent without extra effort
Pay-Per-Click
- Appear at the top of results for “knee replacement near me” or “sports medicine surgeon [City]”
- Campaigns tailored for high-intent elective procedures
- Conversion-optimized landing pages connected to your website and scheduling tools
- Transparent ROI reporting inside your Success Center dashboard
Shine online.
Schedule a 30-minute demo and we’ll show you how to grow your practice, profitably.
