Legal – Overview

Whether you’ve just opened your legal practice or you’ve been in business for 20 years and wish to bring in more clients, an effective marketing plan is essential.

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The Ultimate Guide to Legal Marketing

Are you maximizing the impact of your efforts?

MyAdvice offers a comprehensive suite of Internet marketing services for attorneys and law firms throughout North America. We offer:

  • Website Design and Development
  • Local Listings (including Google Business Profile)
  • Reputation Management
  • Search Engine Optimization
  • Social Media Marketing
  • PPC
  • Full-Service Analytics Reporting

We can help you expand your online exposure, drive traffic to your website, and generate more leads and cases.

If you are not ready for a new website but want to learn how to maximize the impact of your marketing, we also provide strategic digital marketing services with our client engagement software platform.

Legal Marketing Essentials

1 | Get online.

Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website. We create compelling websites for individual attorneys, boutique firms, and larger law firms.



of people make judgements about a company's credibility based on its web design.

Source: Forbes

We offer Signature Websites on dynamic themes that can easily be personalized, in addition to appointment confirmation websites with the copy coming from our extensive content library. The latter is inexpensive and quick to build and get up. Confirmation websites can be personalized as time progresses, and the need arises.

Website Design and Development

Your website is the first point of contact for many potential clients. Making a lasting first impression with an accurate, informative, and engaging website that helps convert clicks to clients is essential for the success of your firm.

Web Power (Website Management)

MyAdvice will always ensure your website is up-to-date, secure, and fully functional. We address problems as they arise and seek the fastest solutions to make sure temporary hiccups don’t cause severe headaches.

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Legal Marketing Essentials

2 | Get found.

We can help you improve your online visibility and easily get found by appearing in relevant searches for your firm’s key practice areas.

Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your legal practice online.

Local Power

MyAdvice takes every step necessary to ensure all of your firm’s online business directory listings are accurate and up to date. This establishes trust, prevents customer confusion and frustration, and improves search rankings.

We will build a robust presence for your firm on Google through the use of Google Business Profile. This helps ensure you are seen by the clients who need you the most.

As well, MyAdvice manages dozens of legal directories created to connect people seeking legal help with qualified professionals.

Blog Posting

Consistent blog posting on local news, state laws, and other relevant legal topics adds value to your site. Frequent posts educate potential clients, assist with search engine visibility, and help establish your firm as an authoritative and reliable source of information.

Search Engine Optimization

Clients only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more clients to your site.

Legal Marketing Essentials

3 | Manage your reputation.



of people’s purchasing decisions are impacted by reviews.

Source: Podium


of consumers trust online reviews as much as personal recommendations.

Source: Forbes

Reviews are one of the most significant determining factors in choosing an attorney. Set yourself apart from the competition by building and maintaining a solid online reputation.

Review Power

Establish your firm as a leader in the legal field through a comprehensive platform that allows you to request and respond to reviews via email and text message.

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Legal Marketing Essentials

4 | Expand your reach.



of the population is utilizing social media platforms.

Source: Pew Research

Go beyond organic search results to create a more compelling and complete digital presence for both your attorneys and law firm.

Social Power

We will create posts and publish them to your Facebook and Instagram accounts. These posts will highlight your firm’s successes, attorney awards and recognitions, special events held or sponsored by your firm, and other happenings to draw focus to those things that make your practice unique.


The fastest way to hop to appear at the top of Google search results is to utilize paid search advertising. When clients search terms related to your law firm and the services that you provide, MyAdvice counts on Pay-Per-Click ads to identify potential clients and direct them to your website.

Contact us for a free demo.

If you’re ready to speak with a knowledgeable marketing professional, we are pleased to offer a free online demo and consultation.

Let's talk.

Give us a call at 435.575.7470 or schedule a time below.