Shawn Miele
Founder + CEO
Shawn Miele is a high-performance CEO, endurance athlete, and adventure junkie disguised as a strategist. A Middlebury College graduate with an MBA from Columbia Business School, Shawn has lived and worked in London, New York, and Hong Kong. He has led companies through bold growth journeys, built elite teams, and still finds time to obsess over heart rate zones and ski lines. A firm believer in preparation, execution, and great espresso, Shawn is also a proud dad of three grown, successful kids. When he’s not leading teams or speaking on strategy and leadership, you’ll find him chasing watts on Zwift or carving turns on a black diamond.
Kathryn Miele
Chief of Staff
Katy is the Chief of Staff to the CEO at MyAdvice, a position she has held since September 2025. In this role, she collaborates with the executive leadership team to drive strategic initiatives, streamline operations, and support company growth. Katy began her career at Goldman Sachs in the investment banking division, where she spent three years in the Real Estate Financing Group and was responsible for the origination of commercial mortgages across a wide range of asset classes. She then spent four years on the investments team at BGO, a global private equity firm with $89 billion in assets under management, where she focused on both asset and company-level acquisitions. Katy is a board member of the Cristine Meredith Miele Fund, a nonprofit that promotes early detection, prevention, and awareness of breast cancer. She holds a Bachelor of Arts from the University of Denver, where she was also a member of the Women's Lacrosse Team.
Brian Burditt
VP | Engineering
As VP of Engineering, Brian leads the Platform Development, Website Delivery, Website Support, DevOps, and IT teams for MyAdvice. His background in building user-friendly technology platforms in healthcare and other industries empowers MyAdvice clients to execute best practice-based digital marketing strategies to increase revenue. Brian is a graduate of Auburn University. When he's not diving into strategy or solving problems at work, you’ll often find Brian lost in a good book—with a fresh stack always waiting. He's a vinyl enthusiast by night, digging through crates in search of musical gems and spinning records long after the world quiets down. His home is also a little jungle: he enjoys propagating and caring for his houseplants, watching them grow and evolve over time. In the kitchen, he treats cooking like a creative lab, experimenting with new flavors and techniques. And finally, he stays deeply curious about technology—especially AI innovations that are reshaping how we think, work, and live.
Sara Desmond
Director | Platform Operations
Sara is MyAdvice’s Director of Platform Operations. An operator at heart, she blends data, process, and people leadership to make technology work harder and teams move with maximum efficiency to deliver excellence. For almost two decades, she has scaled cross-functional delivery groups, launched new product frameworks, and improved time-to-value across the platform. Away from the keyboard, you’ll find her practicing yoga, mountain biking or any way of enjoying the great outdoors.
Chad Erickson
VP | Sales + Strategy
Since 1999, Chad has been at the forefront of helping businesses grow through smart, data-driven marketing and innovative technology. After joining forces with Shawn Miele in 2014, Chad has played a pivotal role in building, acquiring, and scaling companies alongside him in the marketing and technology space. He has also been instrumental in transforming MyAdvice into a leading SaaS platform. Under his leadership, MyAdvice has forged hundreds of strategic partnerships and earned a place on the Inc. 5000 list of fastest-growing private companies. A respected industry speaker, Chad regularly shares insights at top national and international conferences on marketing strategy and business performance.
Outside of work, Chad calls Heber City, Utah, home, where he recently celebrated 25 years of marriage with his wife, Tiffany. Together, they’re raising four amazing kids. Chad dominated this year’s Park City Trail Series as the top competitor in the 50+ category, shreds on his mountain bike during the week, and when the snow falls, you’ll find him carving first tracks at Deer Valley.
Justin Everette
VP | Marketing
Justin leads marketing efforts for MyAdvice, including communication strategies throughout the entire client partnership. His experience in patient and customer engagement solutions includes SaaS products focused on new customer acquisition, ongoing retention, and operational efficiency. Justin is a graduate of The University of Alabama.
Ryan Gasser
VP | ACCOUNTING
As Vice President of Accounting, Ryan oversees financial reporting, compliance, and scalable processes that drive growth. He is an experienced finance and accounting executive with a proven record of leadership and operational excellence. With expertise in financial management, audit, and internal controls, Ryan combines technical rigor with strategic vision. Ryan earned both his bachelor’s and master’s degrees in accounting from Brigham Young University and has completed advanced credentials in financial practices. Beyond work, he enjoys hiking, fishing, camping, and exploring remote places with his mules, joined by his wife, five sons, and friends.
