Gastroenterology Website Design and Development

Gastroenterology Website
Design & Development

Your gastroenterology practice website is the most critical marketing asset you have in the digital world.

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Why Your Website Is So Important

Today, it’s your practice website that is your calling card. It’s where potential patients are now likely to find out about your gastroenterology practice. 

You want to be sure to showcase your treatments, your skilled staff, and everything else that separates you from your competition.

Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into services that bring you revenue.

To navigate the digital marketing world, you should turn to MyAdvice.  We have specific experience in gastroenterology practice website design. You will work with an agency that understands different conversion strategies for the gastroenterology sector of the aesthetic world.  We include certain design features on our gastroenterology websites — informative content, animations of procedures, gastroenterology blogging, and strong calls to action — to help patients move from curious interest to making an appointment.

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Your Available Options At-a-Glance

  • Generating New Patients: Extremely Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+

Website Design & Development Essentials

Mobile Responsiveness

Searchers are no longer only sitting at a desk behind a laptop. Most likely, the majority of them are researching while on a mobile device.  MyAdvice builds are websites from a mobile-first perspective, not just mobile-responsive.  This makes our websites some of the top-performing gastrointestinal websites out there today.

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

Source: McKinsey & Company
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Mobile search has now surpassed desktop and is becoming more influential when selecting a gastroenterologist. 

Your desktop and mobile sites need to feel like the same practice, yet with dramatically different functionality. When a potential patient runs into a website that isn’t mobile-friendly, they are going to click out and keep looking.

Test to see if your website is mobile responsive.

Compelling Calls to Action

How should people contact you?

Calls to action are crucial to getting users to connect with you.

Your site needs to have a variety of ways that prospective patients can get in touch with you - phone numbers, contact forms, email, appointment scheduling, and social media sharing.  

These all need to be designed and placed on crucial parts of your website to encourage potential patients to get in touch and schedule a consultation.

High-Resolution Images

You probably recognize that content is an integral part of your website and Internet marketing, but not all content is the same.

90% of the information processed by the brain is visual.

Source: Thermopylae Sciences + Technology

Going beyond simple text, interactive content is developed to:

  • Increase visitor engagement
  • Stimulate longer user sessions
  • Communicate more effectively with mobile users
  • Build authority with your audience
  • Improve SEO results
  • Generate more leads

Engaging Content & Layout

Web design is so much more than aesthetics. We have years of experience in medical website design, however, we also have intensive conversations with your practice to determine strategic calls-to-action, graphics, and placement to ensure you get more leads.  

Before designing your website, team members at MyAdvice will strive to understand your brand and represent it visually by researching:

  • Your practice areas and the procedures you value most
  • The types of patients your practice seeks to attract
  • The local marketplace you serve
  • Competitors’ websites -- the best way for your practice to stand out is a website that amplifies your unique selling points

You want a website that projects a professional image and shows the unique personality of your gastroenterology practice.  Each of MyAdvice’s Signature Website themes includes original content that builds rapport with users, educates them, and strives to earn their business.

WordPress Platform

Is it easy to update your website and improve SEO?

WordPress is used by 36% of all websites.

Source: W3Techs

MyAdvice prides itself on building reliable and secure websites on the WordPress CMS platform.  

Our sites are reliable, scalable, and robust - the WordPress platform makes content creation and management simple without compromising beauty, responsiveness, or features. 

SEO is a big piece of the digital strategy that we provide for gastroenterologists.  One of the reasons we use WordPress is because it is structured to allow easy implementation of effective SEO strategies. WordPress sites are easily found by major search engines, which assist with page ranking and, ultimately, site visibility. These sites are also user-friendly, easy to update, and ideally suited for SEO.

Fast Site Speed

The longer it takes your site to load, the more leads you lose. At MyAdvice, our hosting services come with custom-built caching technology, enabling us to deliver consistent and reliable site speeds to your potential patients. This is essential for establishing trustworthiness and keeping people on your site. It also impacts search engine ranking. Google considers site speed and page load times as part of its ranking algorithm. 

Google reported that sites lost 20% of their traffic for each additional 100 milliseconds it takes to load a page.

Source: Google
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Lay Your Foundation with a Signature Website

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