Dermatology Marketing – Overview

Whether you’ve just opened your dermatology practice or you’ve been in practice but want to bring in more patients, it can be daunting figuring out how to show everyone you’re the best resource for their skincare.

review power screens

The Ultimate Guide to Dermatology Marketing

Are you maximizing the impact of your efforts?

MyAdvice offers a comprehensive suite of digital marketing products for dermatologists and practices throughout North America. We offer:

  • Website Design and Development
  • Local Power (Local SEO)
  • Review Power (Reputation Management)
  • Search Engine Optimization
  • Social Power (Social Media Marketing)
  • PPC
  • Analytics Reporting

We can help you expand your online exposure, drive traffic to your website, and generate more leads and patients.

No matter how long you’ve been tending to your patients’ skin, if you’re not fully engaged in the digital marketing world, you’re missing the best resource for keeping your current patients and converting potential new patients. It all starts with your dermatology website and extends through active social media pages, informative blogs, accurate directory listings, reputation management, search engine optimization, and pay-per-click.

Dermatology Marketing Essentials

1 | Get online.

To get started, you need to establish an online presence with an attractive, user-friendly website that is designed to convert website visitors into patients.

WHY IT MATTERS

0%

of people make judgements about a company's credibility based on its web design.

Source: Forbes

Our dermatology websites are built and designed with you in mind. No matter your practice size or budget, your practice website will reflect your unique selling points.

Website Design and Development

Your dermatology website is the starting point for converting people into patients. Your website needs to make a strong first impression by being accurate, informative, and engaging to convert clicks to patients.

Web Power (Website Management)

Our Web Power product ensures your website is up-to-date and secure so that you don't have to stress about your website going down. Problems are resolved as soon as they arise so that temporary hiccups don’t cause severe headaches.

Dermatology Marketing Essentials

2 | Get found.

Our products help improve your online visibility and ability to be found by appearing in relevant searches for your practice’s key procedures.

Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your dermatology practice online.

Local Power

Our Local Power software is designed to ensure all of your practice’s online business directory listings are accurate and updated. Consistency in your listings instills trust, helps bring patients to your dermatology practice, and is crucial to your dermatology practice SEO marketing.

With Local Power, a robust presence for your practice will be built on Google Business Profile. This helps ensure you are seen by the patients who need you the most.

Blog Posting

Active blogging signals a strong, healthy, engaging website. Stay active by posting relevant content about new procedures, recovery instructions and tips, or updates in dermatology. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.

Search Engine Optimization

Patients only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more people to your site.

Dermatology Marketing Essentials

3 | Manage your reputation.

WHY IT MATTERS

0%

of people’s purchasing decisions are impacted by reviews.

Source: Podium

0%

of consumers trust online reviews as much as personal recommendations.

Source: Forbes

Reviews have a significant impact when people are choosing a dermatologist. Distinguish your practice from the competition by building and maintaining a solid online reputation.

Review Power

MyAdvice’s Review Power platform helps establish your practice as a leader in dermatology by providing a tool that allows you to request and respond to reviews via email and text message.

matebookx 002 derm 2048x1331 1

Dermatology Marketing Essentials

4 | Expand your reach.

WHY IT MATTERS

0%

of social media platforms are utilized by 70% of the population.

Source: Pew Research

Go beyond organic search results to create a complete digital presence for both your dermatologists and dermatology practice.

Social Power

Our Social Power tool helps you post consistently on Facebook and Instagram. These posts are made to highlight your practice areas, dermatology topics, and other relevant information.

Pay-Per-Click

Jump to the top of the search results by utilizing paid search advertising. Pay-Per-Click ads identify more potential patients and direct them to your website when people are searching for terms related to your practice.

Contact us for a free demo.

If you’re ready to speak with a knowledgeable marketing professional, we are pleased to offer a free online demo and consultation.

Let's talk.

Give us a call at 435.575.7470 or schedule a time below.