Enhancements informed by client feedback improve how Mya responds to online reviews while maintaining privacy safeguards
LEHI, UTAH | September 4, 2026 — MyAdvice, a leading provider of digital growth solutions for healthcare and legal practices, today announced enhancements to the review response capabilities of its Mya AI Growth Assistant, helping practices respond to online reviews with more natural, relevant and brand-aligned responses.
The enhancements are now live within the MyAdvice Success Center and require no additional setup or activation for clients already using Mya’s review response capabilities.
Mya already helps take a significant amount of reputation management work off practice teams’ plates. In a peak month measured across active Success Center clients, Mya automatically responded to more than 1,680 reviews, representing more than 420 hours of manual work handled. Among highly adopted Success Center clients, Mya responds to an average of 17 reviews per month, handling approximately two hours of work that would otherwise fall to practice staff.
The latest enhancements are designed to make those automated interactions even better.
The update was informed directly by feedback from MyAdvice clients about how Mya could make review responses feel more natural, less repetitive and better aligned with each practice’s voice. MyAdvice used that input to refine how Mya incorporates review context, tone, length and practice preferences into each response.
"AI automation only creates value if clients trust it to do the work well,” said Shawn Miele, Founder and CEO of MyAdvice. “Mya is already helping practices respond to thousands of reviews while taking hours of repetitive work off their teams. These enhancements are about making that work feel more natural, more relevant to the individual review and more reflective of the practice behind the response.”
More Natural Responses, Built Around the Review
Mya can now more effectively incorporate non-clinical context from a review—such as comments about wait times, the office, scheduling or the practice team—rather than relying on a general acknowledgment. Responses also use greater variation in their openings and language, helping practices create more individualized interactions with reviewers.
The enhancements also give greater weight to each practice’s existing preferences. Tone and length settings are reflected more clearly in Mya’s responses, while optional Practice Voice Notes can provide additional guidance around preferences such as formality, brevity or use of emojis.
Mya can also now generate a brief thank-you for 5-star ratings that don’t include a written comment, expanding the range of reviews the AI Growth Assistant can help practices address. For practices with Auto-Reply enabled for positive reviews, those responses can also be published automatically.
For negative reviews, Mya takes an approach designed to keep potentially sensitive conversations from unfolding publicly. Responses can acknowledge the concern and encourage the reviewer to contact the practice directly when appropriate, rather than debating details on the review site.
Automation Designed with Privacy in Mind
As Mya’s responses become more personalized, privacy safeguards remain central to how the AI operates.
Mya is designed to avoid repeating sensitive or personally identifiable details from a review, including names and information related to a client’s care, treatment or other private circumstances. Additional safeguards help prevent Mya from confirming or amplifying sensitive information shared by a reviewer, with a safe fallback used when a generated response does not meet those requirements.
“The goal isn’t simply to automate more,” Miele added. “It’s to automate work in a way that practices can feel confident represents them well. Listening to how our clients actually use Mya—and where we can make the experience even better—is a big part of how we’re continuing to develop the Success Center.”
The enhanced review response capabilities are available now within the MyAdvice Success Center.
About MyAdvice
MyAdvice helps small businesses grow revenue without increasing overhead. Its AI-powered Success Center integrates marketing, automation, and operational tools into one intelligent system, helping businesses convert faster, operate smarter, and scale profitably.
Learn more at www.myadvice.com
