58% Lead Growth in 90 Days — with 35% of New Leads Captured After Hours by Mya AI Chat
QUICK FACTS
About the Practice
The Orthopaedic Center is a multi-specialty orthopedics provider serving patients across 10 locations. In August 2025, TOC launched the MyAdvice Success Center to capture more website demand—especially during evenings and weekends.
FIRST 90 DAYS
Key Results At-a-Glance
The Success Center and Mya AI Assistant have drastically increased our inbound chat leads in a more efficient manner.
~ Kaylen Conkling | Marketing Director, The Orthopaedic Center
Challenge
Before implementing chat on their website, TOC relied primarily on website forms. Conversions dipped after hours, and many high-intent visitors preferred quick, conversational help over lengthy forms. As a result, too many potential revenue opportunities were left unrealized due to inefficient and fragmented internal processes.
Approach
Since TOC activated the Success Center’s chat feature via the Mya AI Assistant, Mya now manages conversations with potential patients directly within the Success Center. Their existing scheduler extended coverage to chat, using custom statuses and tasking to route questions to clinical staff when needed. This created a single, trackable workflow for both form and chat inquiries.
THE HOW
How Mya Is Driving Profitable Growth
Conversion without extra cost.
Mya captured after-hours leads that would’ve been lost, increasing revenue without expanding the team.
Frictionless lead capture.
Instant, conversational chat eliminated form fatigue and guided more high-intent visitors to take action — especially after hours.
Systematized growth, not scattered tools.
The Success Center unified chat, form, and task workflows, streamlining lead handling and accountability.
Smarter over time.
As Mya learned from real conversations, TOC’s chat-to-lead conversion rate steadily increased, compounding value and ROI each month.
Become our next success story.
Discover how we can make solutions like these work for you!