Dentist & Dental Practice Digital Marketing
The digital shift hasn’t skipped dentistry — it’s accelerated it. Today’s patients search online for care, compare providers before booking, and expect a modern, trustworthy presence from the moment they find you. The question is: when they look, are they finding you?
That’s where MyAdvice comes in. We don’t just offer marketing services — we deliver a complete, AI-powered growth system designed to help dental practices attract high-value patients, increase retention, and improve profitability.
Whether you’re just opening your doors or scaling a thriving dental practice, these six strategies — all powered by the MyAdvice Success Center — are the key to growing smarter, not harder.
In today’s digital-first world, dentists have more powerful tools than ever to attract and retain the right patients — but only if those tools are part of a smart, connected system.
Our Dental Practice Online Presence Report analyzes data from over 10,000 U.S. dental practices to reveal what actually drives visibility, trust, and growth.
The Ultimate Guide to Dental Marketing Strategy
No matter how long you’ve been practicing, your ability to grow and retain patients depends on one thing: a strategic, scalable marketing system.
The MyAdvice Success Center brings it all together — combining automation, AI, and data-driven tools to help you attract new patients, increase retention, and reduce manual effort.
This guide outlines six essential strategies every dental practice needs to drive profitable growth today and beyond.
Click below to jump to any section:
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Dental Website Design
What makes a good dental practice website?
FUN FACT
of users' mistrust of a business website is directly related to web design elements.
In dental marketing, your website is where trust is built — or lost. If you’re investing in SEO, ads, or social media but not seeing results, your website may be the weak link.
As part of the MyAdvice Success Center, your dental website is designed to do more than look good. It’s built to convert — fast, mobile-optimized, and structured to turn interest into booked appointments.
It reflects your expertise, highlights your services, and creates a secure, seamless experience that builds patient confidence. And with AI-powered performance tracking, it gets smarter and more effective over time — automatically.
The essentials of a high-performing dental website:
- Easy to use across all devices — mobile, tablet, desktop
- Frequently updated with relevant, engaging content
- Redesigned every 2–3 years to meet modern user expectations
- Hosted on secure, reliable platforms to avoid downtime or security risks
- Includes conversion-optimized elements like forms, click-to-call, chat, and online booking
Not sure how your current site stacks up? We’ll run a free performance analysis and show you how to improve.
Test if your dental website is mobile responsive:
MyAdvice has 20+ years of experience building websites for dental practices like yours. All of our websites combine form and function, plus the support and knowledge you need.
Web Design Resources
More on legal website design.
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Local Search for Dental Practices
FUN FACT
of consumers who perform a local search ultimately visit a business within 5 miles of their current location.
Local search is one of the most powerful — and often overlooked — growth levers for dental practices.
When your listings are accurate, visible, and optimized, high-intent patients near you can find and choose your practice instantly. But when details like your address, hours, or services are out of sync, it erodes trust and pushes prospects to competitors.
That’s why the Success Center includes a fully integrated local listings tool. It automatically syncs your Name, Address, and Phone (NAP) details across 60+ directories, monitors accuracy, and improves your visibility in search results and map packs — without manual effort.
Want to go beyond the basics? The platform also supports:
- Location-specific landing pages for multiple service areas
- Local content like blogs, videos, and community events
- Real-time reputation signals to support rankings
It’s not just about being listed — it’s about being listed well, found often, and chosen first.
WHY IT MATTERS
of consumers trust online reviews as much as personal recommendations.
When it comes to high-value dental care, trust is everything — and today, that trust starts with your reviews.
Online reviews influence how patients choose a provider and how search engines rank your practice. The right system doesn’t just help you collect more 5-star feedback — it helps you improve your discoverability, credibility, and conversion rates.
That’s why the Success Center includes AI-powered reputation tools that handle the heavy lifting:
- Request reviews automatically via text or email
- Monitor all major review platforms from one dashboard
- Respond with HIPAA-compliant, AI-generated templates
- Track trends and sentiment to improve the patient experience
Search engines look at three key signals:
- The number of reviews
- The sentiment behind them
- Your response behavior
We created Review Power to make it easy to manage all three — helping you stand out in a competitive market and turn happy patients into powerful marketing assets.
Reputation Management Resources
More on how your online reviews can boost your business growth.
WHY IT MATTERS
of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence.
Social media isn’t just about visibility — it’s about staying top of mind with your best patients and attracting the next wave of high-value ones.
But success requires more than posting pretty pictures. You need consistent, strategic content that builds trust, reflects your brand, and supports measurable growth.
That’s why the MyAdvice Success Center includes Social Power — an AI-powered posting engine that gives you a content calendar, customizable post templates, and automated captions written in your brand’s voice.
Whether you’re highlighting transformations, sharing patient stories, or educating on treatments, your feed becomes a high-performing, low-effort growth channel.
Want to reach even further? Pair organic content with targeted paid ads on Facebook or Instagram to scale awareness and drive more booked appointments.
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Dental Search Optimization (SEO)
WHY IT MATTERS
of searchers never click past the first page of results.
Search engines don’t just rank websites — they reward relevance, consistency, and performance. And for dental practices, that means showing up on page one for the high-value services your patients are actively searching for.
The Success Center’s Search Optimization capabilities combine technical SEO, content strategy, and AI-powered enhancements to help you outrank local competitors and grow sustainably over time.
What drives better rankings (and better patients)?
- Strong technical SEO: site speed, mobile responsiveness, security, and clean code
- AI-assisted content: optimized service pages, blogs, and FAQs built to match search intent
- Local and specialty keyword targeting: “Invisalign near me,” “cosmetic dentist [city]”
- Ongoing improvements: performance monitoring, content refreshes, and backlink development
Ready to turn search into a growth engine? Let’s build a smarter, system-driven SEO strategy that delivers lasting results.
Search Optimization Resources
Quick tips and tricks on optimizing for today's evolving search behaviors.
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Dental Paid Search Marketing
WHY IT MATTERS
of people say paid search ads make it easier to find the information they are seeking on a website or a search engine.
Paid Search — also known as SEM (Search Engine Marketing) — puts your dental practice at the top of Google right when high-intent patients are searching for treatments like implants, Invisalign, or emergency care.
It’s prime digital real estate. But clicks aren’t enough — you need a strategy that converts them into booked appointments.
The Success Center’s Paid Search capabilities give you expert ad management, AI-optimized copy, and conversion-ready landing pages — all tuned to maximize ROI and minimize wasted ad spend.
Why it works:
- Targets patients already searching for your services
- Offers instant visibility at the top of search results
- Lets you scale or pause campaigns based on your schedule
- Provides full performance tracking and reporting
When growth needs to happen fast, this is the lever to pull.
Shine online.
If you’re ready to grow your dental practice with less guesswork and more ROI, we’re here to help. Schedule a quick demo, and we’ll walk you through exactly how the MyAdvice platform can attract more patients, boost your visibility, and power real growth.
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Dental Social Media Marketing